The Death of Salesforce CPQ: What No One Is Telling You

Salesforce CPQ is at the end of its life. It is time to stop pretending otherwise.

Last week, Salesforce quietly announced it will no longer sell what was previously Steelbrick CPQ to new customers.

No press release. No big warning. Just a quiet shift that signals the product is dead in the water.

And yet, most companies using it today still do not see the writing on the wall.

They assume, "It still works, so we do not need to worry yet."

That is a mistake.

Here is what is really happening and why waiting to make a move will cost you.

CPQ Does Not Need an Official Sunset to Be Dead

Salesforce does not have to put out a big announcement saying, "CPQ is going away."

Because the reality is, it already has.

Think about it:

• No product updates in over four years

• No AI roadmap, even though Salesforce is making AI its top priority

• No new customers, which means no new revenue

• No reason to invest in new features

What does that mean?

• Your CPQ is outdated.

• There is no investment to make it better.

• Salesforce has deprioritized it, and eventually, so will you.

Learn more about scalable CPQ solutions

CPQ will not break overnight. It will be a slow and painful decline.

Integrations will start failing. Bugs will take longer to fix. Support will get worse.

By the time companies realize they need to move, they will be scrambling for a solution.

If You Are Waiting for Salesforce to Tell You What to Do, You Will Be Too Late

The best companies are not waiting for an official announcement.

They are getting ahead of the problem.

Because here is what happens when you wait:

• You are forced into a rushed migration.

• You end up overpaying for a quick-fix solution.

• Your team gets stuck in a transition nightmare.

The smartest revenue operations and sales leaders are already exploring alternatives.

Are you?

What Should You Do Next?

You do not need to rip out CPQ tomorrow. But you do need to start asking the right questions today:

• How reliant are we on Salesforce CPQ?

• What gaps exist in our quoting and pricing workflows?

• What is our backup plan if CPQ becomes a liability?

The worst move you can make right now is doing nothing.

Salesforce CPQ is fading fast. The question is, will you get ahead of it, or will you be scrambling

when it is too late?

If you are starting to evaluate options, let’s talk.